The Kumho Tire Company, headquartered in the United States (the "Company"), has created this privacy policy for (the "Site") in order to demonstrate its firm commitment to privacy. The following discloses Kumho Tire's information gathering and dissemination practices for the information collected through this site. We encourage you to read this policy before using this site. Your use of this site signifies that you agree with all terms of this policy, so please do not use this site if you disagree with any part of this policy.


  • Forward Cross

    Except as otherwise noted, all content and the arrangement of content included on this site, such as text, graphics, logos, icons and images ("Content") is the property of Kumho Tire U.S.A. ("Kumho Tire").


    Unless specifically authorized, you may use this content only for personal, non-commercial purposes, provided this copyright permission notice is included in any copies made for such use. This foregoing limited right does not give you ownership of or a license in any content. You may not otherwise copy, modify, distribute, transmit, display, perform, reproduce, publish, license, any content of this site, or create derivative works from such content, transfer or sell any images, graphics, files, products, information, or services obtained from this site without the express prior written permission of Kumho Tire. By using this site you further agree that you will not "frame" any of the content of this site with advertising, promotional material, information, or other content without the express prior written consent of Kumho Tire. Your unauthorized use of content may violate intellectual property and other laws and may result in your personal, including criminal, liability.


    As a condition of your use of this site you guarantee to Kumho Tire that you will not use this site for any purpose that is unlawful or prohibited by these terms, conditions and notices, including, but not limited to, using the copyrighted material, trademarks and trade dress of Kumho Tire without express prior authorization. Further, by using this site you agree that you will not violate or attempt to violate the security or integrity of the site, including, without limitation, accessing data not intended for users of the site; attempting to probe, scan, or test the vulnerability of the site to security breaches; attempting to interfere with service to users of the site (including, without limitation, submitting a virus or corrupted data to the site, overloading the site, or continuously posting repetitive material on the site); attempting to decompile, disassemble, or otherwise reverse engineer the content or software comprising or making up any part of the site; and sending unsolicited advertising or other communications to users of the site.


    Kumho Tire makes no representations or warranties of any kind, express or implied, as to the operation of the site, or the information, content, materials, or products included herein that are provided on an "as is" basis. While Kumho Tire endeavors to provide accurate and up-to-date information on this site, this site is provided to you "as is" and "as available" and any use of this site is entirely at your own risk. TO THE FULL EXTENT PERMISSIBLE BY APPLICABLE LAW, KUMHO TIRE DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND MERCHANTABILITY. KUMHO TIRE WILL NOT BE LIABLE FOR DAMAGES OF ANY KIND ARISING FROM THE USE OF THIS SITE, INCLUDING BUT NOT LIMITED TO DIRECT, INDIRECT, INCIDENTAL, PUNITIVE AND CONSEQUENTIAL DAMAGES OR DAMAGES FOR LOSS OF USE, DATA, OR PROFITS ARISING IN ANY WAY CONNECTED WITH THE USE OR PERFORMANCE OF THIS SITE. The information on this site is of a general nature. Individual driving patterns, tire care, vehicle care and other factors may affect recommendations. Please consult your authorized Kumho Tire dealer before deciding to purchase a tire.

    Kumho Tire also does not represent that any material or products displayed on this site are appropriate or available in any locations outside the United States. Persons outside the United States accessing this site do so at their own risk and are solely responsible for compliance with applicable local laws.


    This site contains links to third-party vendor sites for purposes of tire education and offering merchandise, among others. These links are provided solely as a convenience to you, and the inclusion of any such link does not imply endorsement by Kumho Tire of such third-party site(s) or the contents thereof. KUMHO TIRE IS NOT RESPONSIBLE FOR THE CONTENTS OF THE LINKED THIRD-PARTY VENDOR SITE(S) AND MAKES NO REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE CONTENTS, ACCURACY, OR FUNCTIONALITY OF THE LINKED THIRD-PARTY VENDOR SITE(S). IF YOU USE THE LINKED THIRD-PARTY VENDOR SITE(S), YOU DO SO AT YOUR OWN RISK.


    Kumho Tire, in its sole discretion, reserves the right to deny any user access to this site or any portion thereof without notice.


    Kumho Tire reserves the right to make changes to this site and the disclaimers, terms and conditions herein at any time. Any amendments to these terms will posted on this site and will become effective when posted.


    This site is created and controlled by Kumho Tire U.S.A. Corp., which is located in California. Consequently, the laws of the state of California will govern the use of this site, the Kumho Tire privacy policy, these terms of use and all disclaimers, terms and conditions herein without giving effect to any conflicts of laws rules.

    Effective Date: September 13, 2011


Kumho Tire is committed to protecting your privacy. We use any information we obtain about you to communicate with you only. Please read on for more details about our privacy & use policy. Please note that this privacy policy applies only to this website for the United States, and does not apply to information we may obtain from other sources or locations.

    • A. Personally Identifiable Information

      We will collect personally identifiable information about you, such as your name, postal address, telephone and mobile numbers, email address, when you provide it to us while on this site such as when you create an account, enter a sweepstake, sign up for newsletters, participate in a survey, contact customer service or otherwise interact with this website. Your personally identifiable information may be used by us for all legal purposes, which may include, but are not limited to, responding to your requests, processing your transactions, for administrative purposes such as conducting contests, tracking which parts of the site are of interest to you and processing prizes. If you choose to opt-in, we may share your personally identifiable information with Kumho Tire's subsidiaries or affiliated entities ("Affiliated Entities") for purposes of sending you information about the programs of Kumho Tire or its affiliated entities and, occasionally, sending you advertising/promotional material from some of their advertising and strategic partners. We may also use your personally identifiable information for internal business purposes, such as optimizing site experiences and analyzing and managing our businesses. You may opt-in to receive certain future information or communications (see the Opt-In/Choice section below).

    • B. Demographic Information

      We may also collect demographic data, such as your date of birth, gender and zipcode. Demographic data may be used to tailor your experience at this site, such as showing you content including special events and advertising that you might be interested in, and displaying the content according to your zipcode.

      On occasion, aggregate information that does not identify any particular user may be compiled and shared with subsidiaries and affiliates of Kumho Tire, strategic partners, merchants and advertisers.

    • C. Passive Collection of Non-Personal Information

      This site often requires the use of encrypted or non-encrypted cookies. Cookies are data that a web server transfers to an individual's computer for recordkeeping purposes. Cookies are an industry standard used by most websites and help facilitate users' ongoing access to and use of a particular website; for example, by providing information used to deliver content specific to your interests and for other purposes, such as security and other account administrative functions, and which may track personal identifying information.

      Cookies do not cause damage to your computer systems or files, and only the website that transferred a particular cookie to you can read, modify or delete such cookie. If you do not want information collected through the use of cookies, there are simple procedures in most browsers that allow you to delete existing cookies, to automatically decline cookies or to be given the choice of declining or accepting the transfer of particular cookies to your computer. Please refer to your browser instructions or help screen to learn more about these functions. You should note, however, that declining cookies may make it difficult or impossible for you to use portions of the site.

      Some uses of cookies in connection with the site may be under the control of unaffiliated entities that the company retains for the management of certain programs and fulfillment of specific visitor/customer requests. The company requires these entities to confine their use of cookies to the uses permitted by this policy, but the company cannot be responsible for third-party uses of cookies.

      This information is collected for Kumho Tire's internal use such as to enhance website security, to detect broad demographic trends, to assist Kumho Tire in providing content tailored to your interests and to otherwise enhance your experience on this site. This information may also be shared with third parties on an aggregate and non-personally identifiable basis.


This site may contain links to other sites that are not operated by Kumho Tire. KUMHO TIRE U.S.A. COMPANY IS NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OR THE CONTENT OF SUCH OTHER WEBSITES, INCLUDING WEBSITES OPERATED BY AFFILIATED ENTITIES. We provide such links only as a convenience and the inclusion of a link on the site does not imply endorsement of the linked site by Kumho Tire. If you provide any personally identifiable information through any such third-party website, your transaction will occur on such third-party's website (and not on this site) and the personally identifiable information you provide will be collected by and controlled by the privacy policy of that third-party. Kumho Tire recommends that you review the privacy policy of third-party websites arrived at from links on this site.


This site has security measures in place to help protect against the loss, misuse and alteration of the personally identifiable information under its control. Kumho Tire employs security measures consistent with standard industry practice to help protect against public access to personally identifiable and account activity information collected on and used by Kumho Tire at this site.


This site may provide you with the opportunity to opt-in to receive marketing communications from Kumho Tire. If you do not opt-in, Kumho Tire will not send you its promotional offers. However, regardless of your opt-in preferences, Kumho Tire may still at times need to send program emails for administrative reasons. If you opt to receive communications and then change your election, your opt-out preference may not be effective in certain instances where you agreed to receive brand-specific communications.


Kumho Tire reserves the right to make changes in this privacy policy. In the event that Kumho Tire makes a material change to this privacy policy, it will be posted here. We encourage you to check this page regularly since your continued use of this site following any changes to this privacy policy will be deemed to constitute your acceptance of such change. In the event that Kumho Tire makes a material change to this privacy policy, a notice will be posted regarding such a change.


If you have any questions about this privacy policy or the practices of this site, you may contact:

Kumho Tire U.S.A.
Website Customer Care
133 Peachtree Street, NE Suite 2800
Atlanta, GA 30303